Wednesday, June 30, 2010

English Conversations / Outdoor Games activities

English Conversations

Outdoor Games activities

Ranjan and Niren are discussing the recent Outdoor Games Activities that they have witnessed.

Niren: What Outdoor Games activities did you enjoy during the weekend?

Outdoor Games Activities

Ranjan: I had a great games day. A friend of mine is in the Army. On Saturday he took me to watch the great outdoor game show. I saw Inter Battalion athletic championships held at the Stadium

Niren: I too saw an athletic championships meet some years ago, when I was in college. What did you see?
Ranjan:This was the last day of competitions which had been going on for a week. There were three team games . At first, there was a thrilling march-past. All the athletes marched past the saluting dais looking proud, smart and well-built. They were so full of enthusiasm that one’s blood coursed wildly.

Niren : How many playground games were held? Usually, on the final games day only the short distance races are run in fun outdoor games.
Ranjan : That is true. The finals for the 100, 200, 400, and 800 meters races were held in fun outdoor games. There were relay races as well as hurdles and steeple-chase. The finalists for the field events, like javelin-throwingdiscus-throwing and shot-put , were also performing for games in the center of the field. Long-jump, pole vault and high jump were judged for games at the far end of the field.
Niren : How did they manage to carry out so many events for games at the same time?
Ranjan : The tracks for the track events like running races and hurdles were marked at the outer edge of the field. A space was left for ball game and discus throw in another section of the sport stadium. Each event had its own officials-the starter, time keeper and a judge. In this way, in a matter of three hours a number of finals of outdoors sports were held.

athletic championships

Niren What about sports like hockey, boxing, basketball and volleyball?
Ranjan These fun outdoor sports are not included in athletics. The long distance races like the marathon race, 1500 meters and 10,000 meters had already been held. Thee active games function ended with the prize distribution. The winning team was really triumphant but there was an exhibition of real sporting spirit. The losers were not despondent or quarrel some or complaining. The winners shook hands with the losers. The losing team sportingly acknowledged the excellence of the winning team. It was a remarkable display of physical games and good sportsmanship

volleyball match

Niren I too went to see a football match. It was a match between two localsporting teams.
Ranjan How did you enjoy the youth games? Was it a tame affair?
Niren Considering that all the players were amateurs and not professionals ,the fun game matches were are of quite a high standard. In fact I feel that a couple of players had great potential

Football Match

Ranjan My favourite game at school was cricket
Niren Do you still play cricket? No but i enjoy watching the Indian Cricket team Playing the International cricket test match.
Ranjan No. It takes up too much time. I had taken economics in college and couldn’t afford to spend so much time practising and playing cricket

cricket test match

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Ranjan That is true. And our national game is hockey at which we excelled till a few years ago.
Niren Yes, but cricket is one of the mostpopular games in India, judging from the interest of people in listening to cricket test match..

Hockey Match


English Conversations - Marketing Shop

English Conversations - Marketing Shop


Mr.Rao, the salesman for Technical sales, has to deliver some fluorescent tubes to Vasant Vihar Marketing Shop . Mr.Rao, who is not too familiar with the roads and retail markets in Delhi, asks about how to get to Bright Lights shop in the Vasant Vihar market.
Mr.Rao Excuse me, could you please tell me how to get to the lighting shopcalled Bright Lights shop?

Marketing Shop

Passer-by Bright Lights shop? Where is this Marketing Shopsituated?
Mr.Rao This shop is in Vasant Vihar retail market. Where is that Vasant Vihar?
Passer-by Vasant Vihar is one of the residential colony in south Delhi


Mr.Rao How far is it from connaught place ? Do you think I could walk to Vasant vihar retail markets?
Passer-by Oh no. I don’t think you can walk to Vasant Vihar retail marketscarrying that heavy looking parcel. It is about ten kilometers away.
Mr.Rao I didn’t realize it was so far away. I think I’ll hire a scooter rickshaw to take me to the Vasant Vihar retail markets. Which is the shortest route to Vasant Vihar?

                                                                                       

autorickshaw




Passer-by Perhaps the travel route would be to down Janpath to the Central Secretariat. Then take the road leading to Teen Murti. From Teen Murti, take the straight road called shanti path till you come to the crossing or Ring Road.
Mr.Rao Is Vasant Vihar retail market is near Ring Road?
Passer-by It is a little beyond the crossing of ring Road and Shanti path. You ask the scooter driver on straight ahead on Rao Tulla Ram Marg till you come to a big detailed road map which reads Vasant Vihar.
Mr.Rao And there about is the retail market in the colony?



Market shops

Passer-by As soon as you enter the vasant Vihar residential colony, take the first turing to the right. After approximately 200 yards, you’ll hit the retail market on the right hand side of the road.
Mr.Rao Thank you very much for guiding me about the shortest route to Vasant Vihar retail markets.
Passer-by That’s all right. The scooter stand is around the corner of the next building.







                                                         autorickshaw in front of Market shops

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Mr.Rao Thank you again. It is very kind of you to help a stranger.
Mr.Rao reaches the Vasant Vihar retail markets by autorickshaw
Mr.Rao Excuse me, is there a  shop called Bright Lights shop in this market?
Passer-by Yes, there is.
Mr.Rao Could you tell me where it is, please?

                                                                                          Market Shops




Tuesday, June 29, 2010

English Conversations / Advertising Programs

English Conversations / Advertising programs

This tutorial English Conversation-Advertising programs has been prepared from my well known bookEnglish conversation for all occasions, which I wrote for Indian students to improve everyday conversation..
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Prema Narian has been assigned the Advertising project job . Her duty involves of dealing with the Jay advertising agency to prepare a advertising programs for brand ‘N’ of electric bulbs and fluorescent bulbs. Theadvertising executive from Jay advertising agency is one Mr.Ganguli.
Mr.Ganguli: (Entering Prema’s office) Good morning Miss Narian. I am advertising executive Ganguli from Jay advertising agency. I believe you wanted to see me?
Prema: Good morning, Mr.Ganguli. Yes, we are keen to open the advertising programs for our electric bulbs and fluorescent bulbs. I want to discuss the methods of advertising. .
Mr.Ganguli: I see we’ve been working on the advertising programs for nearly two months nowMy advertising programs for your company includes many ways of advertising including Street Advertising and billboards advertising.
Prema: Have you brought the new advertising programs plan with you this morning?
Mr.Ganguli: Yes, I have the whole lot of our recommendations about methods of advertising here. This is Street Advertising and billboards advertising plan. Here is our market research report on how your product stands vis-à-vis your competitors of electric bulbs and fluorescent bulbs advertising in themarket.
Prema: Have you worked out the new advertising program that will be inserted in the newspapers and magazines for national advertising campaign?

street advertising

Mr.Ganguli: Yes. Keeping the advertising program objectives in view ,We have made a series of three advertisements, to be released in national newspapersand magazinesJay advertising agency feels that you should advertiseheavily not only in the national newspapers but also plan alternative ways of advertising. There are new ways of advertising business online advertising ,E- mail advertising , blog advertising, Facebook advertising and twitter advertising.
Our Jay advertising agency can do site advertising and put up hoardingsand neon light sign. We also suggest that you make counter displays for dealers to exhibit in their shops. Cinema advertising would be an effective medium for you to use as well. Bus backs too attract attention.
Prema: All these advertising programs sounds very interesting. Of course, we would like to use all the media plan available. But how much would all thisadvertising program cost?
Mr.Ganguli: We have worked out advertising prices too for you. We have suggested a breakdown of expenses, distributed over the media plan , over a period of three months. You will notice that radio commercials is one of the most popular methods.

neon light sign

English Conversations

Prema:              (Looking at the budget proposals). Good Lord! You’ve worked on a advertising budget of Rs. 5 crore to be spent in three months! on ouradvertising programs.  That is a huge sum of money. I’m not sure that theCompany Directors will agree to spend this enormous sum of money.
Mr.Ganguli:        Look here, Miss Narian, you are marketing new product in the market which has three best brands of electric bulbs and fluorescent bulbsalready selling. To make any headway or impact on sales. Your advertising program has to be intensive and concentrated one. If you spend a small amount of money on consumer advertising and an ad appears once a month only, it will make no impression what-so-ever on the readers and consumers.

electric bulbs and fluorescent bulbs

English Conversations

Prema: You mean to say that unless we make repeated insertions of branding advertising, which will be noticed by the readers, the money spent will be wasted .
Mr. Ganguli : Precisely. You’ve hit the nail on the head.
Prema: I’ll have to discuss your media and budget proposals aboutadvertising programs with the marketing Manager. Perhaps, for the beginning we might decide to going for heavy newspaper advertising, bus backs and hoardings.
Mr.Ganguli: Mind you, though the decision is yours, but I must point out that the initial advertising campaign must be a hard hitting one, if you want to introduce your product effectively. Perhaps, you could afford to drop radio advertising for the time being.
Prema: I’ll talk this matter over with you next week, after I have had consultations with our higher management and financial departments. I have to check on the percentage of the manufacturing cost that has been allocated for thepromotional advertising products.

radio advertising

English Conversations-about advertising program

Mr.Ganguli:  Here are the layouts for the ads for newspaper advertisements. What do you think of them? If you were to approve them, then A- ONE Market research agency can go ahead with the final artwork.
Prema: Not so fast. Mr.Ganguli. Please give me time to study these layouts. Have you stressed the point that we are the only company producing bulbs and tubes made from wholly indigenous parts?
Mr.Ganguli: Yes and we have added other selling points too.
Prema: These ads are too big. We can save money by reducing the size of the ads. Don’t you think so?
Mr.Ganguli: No. No. No. By putting in a small advertisement which many people miss seeing, what do you gain?
Prema:  All right. Don’t get excited Mr.Ganguli, Let me study all this advertising program and we’ll finalize everything at our next meeting Thank you for coming to see us to-day.